default logo

Loading Events

« All Events

Webinar: Logistics Control towers

October 5, 2021 @ 11:30 am - 1:00 pm

“Supply chain visibility” and “Logistics Control towers” are two buzz words that are frequently used when talking about the future of logistics. It sounds indeed great to have this capability, but the truth is that this capability has now also become reality, and even is becoming the standard. So the question is not if you should strive for this; the question is how to get this capability ASAP

We are indeed now at a point of convergence of fast paced technologic capabilities (numerous new entrants on the market, the Internet of things, Big data solutions, AI and analytics) and changing customer expectations (where consumers expect a seamless experience across all channels, a fast and flexible delivery and full visibility on their order) – a perfect storm driving massive change. Companies are shifting their focus and are now fully investing in creating visibility between different parties, via systems and interfaces, and consolidating this information in a Control tower which brings it all together.

There are different layers of Control tower maturity, going from simply providing real-time visibility on one end to fully automated decision-making and process execution based on AI and machine learning.  We will give our view on the different types, their current maturity, what we expect for the future and what key benefits are.

As for most technology projects, it’s not just about selecting or developing the right software solution; It’s crucial to first define the appropriate operating model based on the long-term strategic vision of your company and the collaboration model with external parties. Leading companies have a model that fits their organization, there is no one size fits all solution, and these will heavily impact the requirements for the Control Tower. We will elaborate on the potential operating models including outsourced set-ups with LLP’s/4PL’s.

Streamliner is a supply chain collaboration platform that brings end-to-end visibility, control, and decision support on inbound and outbound flows. At the center of Streamliner sits a smart messaging app, connecting people across all internal and external stakeholders.


Target group

  • Leaders and decision makers in the field of Supply Chain, Logistics and Distribution


Marie Landen

Marie is Manager in the Deliver team of PwC Management Consulting’s Operations practice. She has 5+ years of experience in Supply Chain, Logistics and Finance. Her main expertise is in Transport Management and Optimization, Operational Excellence and the Logistics Tools Landscape.  She holds a Master degree in Commercial Science and is Green Belt – Lean Management and Prince 2 Foundation certified



Luc Van Ostayen

Luc is Senior Director at PwC Management Consulting’s Operations practice. Next to leading the Belgium logistics consulting team, he is coordinating PwC’s Global Logistics Centre of Excellence. Luc has 30 years of consulting and industry experience in logistics, both on strategic an execution level. He is leading improvement projects in distribution network design, warehouse management, transport management, logistics operating model design and logistics outsourcing for leading companies in lifesciences, retail and consumer, chemical and industrial products.


Kris Van Ransbeek

Kris spent the majority of his career working for leading food manufacturers and retailers, holding executive positions in supply chain, operations, store management, IT as well as general management of a B2B fruit ingredients business unit. In 2017 he started Cadena Consulting to help companies to bridge the business strategy with their operational & supply chain strategy and in 2020 he became co-founder Streamside, a supply chain IT start-up that launched a supply chain collaboration platform, called Streamliner.  Kris is currently the Chief Commercial Officer at Streamside.



  • Tuesday, October 5 at 11h30


  • English


  • PICS members: Free
  • Non members : 30 euro p.p.+ 21% BTW


  • +32 494/10 28 83


October 5, 2021
11:30 am - 1:00 pm
Event Categories:
, ,


Belgium + Google Map