The Fresh Connection

The Fresh Connection

05/10/2022 09:00 - 18:00 PwC Brussels office (Culliganlaan 5, 1831 Machelen)

The Fresh Connection is a supply chain learning experience built around a cross functional business simulation.

The Fresh Connection is an innovative web-based business simulation game. It engages participants in turning around a manufacturer of fruit juices. In teams of 4, participants will represent the functional roles of VP PurchasingVP OperationsVP Supply Chain, and VP Sales.
Participants will be confronted with various real-life, real-time dilemmas. Cross-functional understanding and collaboration are key components, as teams work together to turn the company around.


When ?

  • October 5, 2022
  • One day course

What ?

  • Daytime course from 9.00 a.m. to 18.00 p.m.
  • PwC Brussels office (Culliganlaan 5, 1831 Machelen)
  • Language: English

Learning objectives

  • Build internal or external teams
  • The importance of supply chain strategy
  • Translate strategy into action
  • Supply Chain Risk Management
  • ‘Speak the same language’ with other partners


Price for this course

  • PICS members: 545  + 21% VAT
  • Non members: 595 € + 21% VAT


non PICS-members
595,00 excl. VAT

Register here

545,00 excl. VAT

PICS Belgium is a registered training center, recognized by the Flemish government. This means you can save up to 30% by using ‘KMO Portefeuille’. Our registration number is DV.O102417. When finalising your application, choose theme


Game setup & Target audience

Participants get to run their own virtual company called The Fresh Connection, a manufacturer of fruit juices. Faced with declining performance, the management team must get the company back on track as quickly as possible. It is a high-pressure environment in which effective supply chain management is the key to success!

Every decision a participant makes has trade-offs, both within and across roles. Alignment of all the disciplines and the implementation of an effective supply chain strategy will be key to success. Winning will be about generating the best Return on Investment (ROI) for the business while still managing your own team’s Key Performance Indicators (KPI’s) and targets!

The Fresh Connection’s simulation software has been designed to be easy to use for everyone, on any platform from PC to tablet. There is no need to read a hefty manual before starting. All help information is integrated in the game-screens and can be read on a need to know basis.


Nicolas Vandeput

Owner of SupChains and author of “Data science for Supply Chain Forecast” and “Inventory Optimization Models & Simulation”

Supply Chain Management Teacher @ CentralSupélec Paris


François Grisay

Strategy & Operations Senior Manager @ PwC

Supply Chain Management Teacher @ ICHEC Brussels Management School

PICS Belgium